February 15, 2020
Innovation or disruption? The real state of the market
While companies like Zillow, Opendoor and Offerpad have made headlines with their iBuying services.
Other firms such as Compass and Purplebricks have made waves with venture capital models. Though the term “disruption” has become somewhat cliche in real estate, experts say that it’s still a real phenomenon — one that many agents can prepare for and adapt to.
“When I think of disruption, I think of a fundamental shift in how real estate is experienced by consumers,” said Brian Boero, CEO of 1000watt, a creative branding and consulting agency for the real estate industry. “It’s about how consumers pay for real estate services and how real estate professionals either do or do not get paid for delivering these services.”